Level 2 Marketing Plan

1223 W. Linwood

Springfield MO 65907

1.888.434.9085

Copyright ICARE Products 2007

All rights reserved

Click here to see three ways you can order.

Congratulations on deciding to collaborate with your area business leaders to distribute a large quantity of booklets into your community. Prices are listed below. Once you place your order, you will need to collect the logos from your businesses.

An automatic e-mail will explain the steps once your order is placed.

Level 2 LARGE QUANTITY WITH MULTIPLE LOGOS

Funds are raised primarily through sponsorships.  Order any quantity over 3000 and get up to 16 logo imprints included at no extra charge. 

Units OrderedPrice Per UnitTotal Price

  3,0002.20  $6,600

  5,0001.80  $9,000

10,000        1.50$15,000      

20,000 1.20$24,000     

21,000+ .99

The idea is this: Your council invites business sponsors to lead the character initiative through sponsorship. Each business sponsor gets their business logo prominently displayed on the front or back of the booklet, therefore the booklet becomes an advertising or promotional opportunity as well as a character initiative.

Your council decides in advance what the sponsorship fee is for front exposure versus back exposure. If eight sponsors invest $2000 for front logo placement, your 10,000 booklets are paid for! An additional 10 sponsors at $1500 gives $15,000 for your community PLUS 10,000 booklets to distribute as you see fit. One suggestion is to give each sponsor an allotment of booklets and distribute the remaining booklets at a big community event where you can highlight the sponsors and educate your public about the importance of character.

Your fundraising success is dependent upon four things:

1. Your total price of the booklets

2. The number of sponsors you obtain to cover the price plus raise funds

3. The sponsorship fee you charge

4. Sponsor benefits: what are you giving your sponsors that will make them want to do this again next year?

What to Expect

To place your order, click the green button that says "Buy Level 2" and you will be asked to enter the quantity amount. Example: If you want to order 7500 booklets, the shopping cart will automatically calculate by taking 7500 X 1.80 and your total will show up as $13,500. Price breaks are shown above.

Then an e-mail will be sent to you telling you the next steps in getting the logos to us.

You will also receive a follow up phone call within 48 hours to confirm your order and to answer any questions you have.

Questions you need answered before deciding? Call 1.888.434.9085 and ask for Marlene Chism